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Uniform Resource Identifier-URI: [http://www.cyta.com.ar:80/ta/article.php?id=160101]

 

 

Síntesis sobre la definición, funciones y elementos básicos del concepto de modelo de negocio

Synthesis of the definition, functions and basic elements of the business model

 

Camarena Martínez, José Luis

Instituto Tecnológico de Sonora, México. Ciudad Obregón, Sonora

Jcamarena15792@alumno.itson.edu.mx

 
 

Resumen

En el presente trabajo se busca sintetizar aspectos concretos relacionados a los modelos de negocio: su definición, sus funciones y los elementos que lo conforman. Se parte de la premisa de que no existe un consenso sobre la definición, funciones y elementos de modelo de negocio por parte de la comunidad académica actual; sin embargo, sobresalen ciertas posturas que permiten entender a dicha variable desde diversos enfoques. En función de lo anterior, se llevó a cabo una investigación documental mediante la cual se revisó y sintetizó la literatura consultada. Con base a los resultados se propone una definición del concepto modelo de negocio, así como los elementos básicos que lo conforman.

Abstract

This paper seeks to synthesize specific aspects related to business models: its definition, its functions and elements that comprise it. It is assumed that there is no consensus on the definition of business model by the current academic community; however, certain positions stand for understanding that variable from different approaches. Based on the latter, a documentary research was conducted by which the reviewed literature was synthetized. Based on the results, a definition of the business model concept and its basic elements are proposed.

 
 

Palabras Clave:

empresa, gestión, modelos de negocio

Keyword:

enterprises, management, business model

 
 
 
   
 

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Publicación - Publisher: Técnica Administrativa - ISSN: 1666-1680

Volumen: 16, Número - Number: 1; [ISSUE:69]

Fecha de publicación - Publication date: 15-01-2017

URL: www.cyta.com.ar/ta1601/v16n1a1.htm

XML: Registro en XML

Presentado - Received: 03-06-2016

Aprovado - Approved : 24-06-2016

 
 

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Revista: Técnica Administrativa - ISSN 1666-1680

Editorial: Ciencia y Técnica Administrativa - CyTA

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