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\title{Conocimiento de marca: una revisión teorica}
\author{\small Colmenares Delgado, Oscar Augusto, Schlesinger , Walesska , Saavedra Torres, José Luis}


\date{2009-04-15}

\begin{document}
\maketitle

\section*{Resumen}
El mundo académico ha coincidido que el conocimiento de la marca y sus características son fundamentales para generar una relación favorable hacia ella; por lo que ha estudiado este concepto de forma bidimensional. A pesar de que esta variable ha sido aceptada como válida, aun no existe un consenso en cuanto a su delimitación teórica y a su medición. Por ello, este artículo presenta un análisis conceptual del conocimiento de marca, así como de las dimensiones: conciencia e imagen de marca; para finalmente proponer un modelo que relaciona los diversos términos analizados y ubica el conocimiento de marca como elemento del conocimiento del consumidor.

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\end{itemize}

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